In an era when music continues to evolve at a breathtaking pace, R&B artist DeDe Sha’Ron® is making a compelling case for the timeless power of soul. Known affectionately as “The Throwback Kween®,” the Charlotte-based singer, originally from upstate New York, is carving out her own lane by reconnecting audiences with the emotion, storytelling, vocal artistry, and unmistakable vibe of 1990s R&B.
Born Sharon Clark, DeDe Sha’Ron has developed a musical identity rooted in the golden era of R&B while embracing the energy of today’s independent music scene. Her combination of vocal dexterity, memorable hooks, authentic lyrics, and clever punchlines creates a sound designed not simply to entertain, but to connect with listeners on an emotional level.
Her nickname, The Throwback Kween®, reflects the relationship she has built with her audience. Rather than attempting to recreate the past, DeDe Sha’Ron draws inspiration from an era when R&B was deeply connected to storytelling, relationships, vulnerability, and unforgettable melodies. Her music takes those familiar elements and gives them a contemporary interpretation.
That mission is especially evident in her upcoming project, which is designed to bridge classic ’90s soul with fresh independent energy. The project features production from multi-platinum producer Kenny “Smoove” Kornegay, who produced the title single, “Here We Go,” along with contributions from other accomplished producers associated with the era that helped shape DeDe Sha’Ron’s musical identity.
For DeDe Sha’Ron, the project represents more than another collection of songs. It is a labor of love created for the listeners who continue to cherish the emotional richness of ’90s R&B. Her goal is to provide audiences with an authentic experience while introducing a new generation to the elements that made the genre so influential.
“I’m excited to share this labor of love with the ’90s R&B audience and would be honored to gift them with an authentic experience,” DeDe Sha’Ron says.
Her appeal extends beyond the recording studio. On stage, The Throwback Kween® transforms into an experience, delivering performances that celebrate the songs, sounds, and memories that remain deeply embedded in the hearts of R&B fans. Her performances are designed to take audiences on a musical journey, one that celebrates the classics while allowing her own artistry to take center stage.
But perhaps the most meaningful component of DeDe Sha’Ron’s work exists outside of music.
She is also the steward of SEE ME NOW?, a movement focused on comfort, empowerment, and affirmation for women who have experienced rejection, disappointment, heartbreak, or the feeling of being overlooked. The movement speaks to anyone who has ever questioned whether they were enough or wondered whether they would ever be fully seen, valued, and chosen.
Through SEE ME NOW?, DeDe Sha’Ron uses music as a vehicle for encouragement and healing. Her message is centered on self-worth and the importance of learning to love oneself first. Rather than presenting herself as someone who has all the answers, she approaches her audience as someone walking alongside them.
That philosophy is reflected in one of her central messages: “You are like a pink diamond formed under pressure, never broken, just being shaped for something rare, waiting to be seen and heard. Ready to be loved.”
It is a message that captures the heart of DeDe Sha’Ron’s artistic identity. Her songs are not simply stories about relationships or life experiences; they are also reflections of her own journey. The vulnerability in her music creates an opportunity for listeners to recognize pieces of their own experiences within her lyrics.
In a crowded music landscape, that authenticity can be one of an artist’s greatest strengths.
DeDe Sha’Ron understands that nostalgia alone is not enough to sustain an artistic career. The challenge is to capture the emotional spirit of an influential musical era while creating something that feels relevant today. Her approach is not about living in the past, it’s about preserving what worked while allowing it to evolve.
That is where The Throwback Kween® finds her distinction.
She represents a generation of R&B lovers who remember when a song could become the soundtrack to a relationship, a breakup, a late-night conversation, a personal victory, or a moment of healing. At the same time, she is introducing those emotions to listeners who may have discovered the ’90s R&B sound long after its original golden era.
Her mission is ultimately simple but ambitious: put the soul back into R&B.
With an upcoming project that combines ’90s-inspired production, contemporary independent artistry, veteran production talent, and a message of empowerment, DeDe Sha’Ron is positioning herself as more than a throwback artist. She is building an experience around the music, and creating a platform where nostalgia, authenticity, empowerment, and soul can coexist.
As R&B continues to evolve, artists such as DeDe Sha’Ron remind listeners that great music is not necessarily confined to a particular decade. The sound may change, the production may change, and the audience may change, but the emotional connection remains.
For The Throwback Kween®, the mission is to keep that connection alive.
DeDe Sha’Ron® is not simply looking backward. She is reaching into the golden era of R&B, bringing its soul forward, and giving a new generation a reason to feel it all over again.
DeDe Sha’Ron® — The Throwback Kween®: Keeping the Golden Era of R&B Alive with Classic ’90s Production.
Feel the experience.
Website: https://dedesharon.com/
